The Loyalty Chair releases website

A pleasure to have worked in collaboration with the IE Research Department...

Soledad Mirón

30 Sep 2019

A pleasure to have worked in collaboration with the IE Research Department, in particular with Ramón Díaz Bernardo, Elena Morales and Carmen Cristina Jiménez, in the new Loyalty Chair website: https://loyaltychair.ie.edu/
“The objective of the Travel Club Chair in Customer Loyalty is to be a project of applied research and dissemination of knowledge on customer loyalty as a strategic element of commercial management”.
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